News sites are becoming much more collaborative much like blogs are. Many sites from CNN.com to ESPN.com allow readers to comment on articles the sites have posted. ESPN.com actually has its own blogging site where accomplished sports writers contribute and even celebrities like Lil’ Wayne have articles.
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Involving readers in the process is a highly useful way of information sharing. Not only to consumers get good news from reliable news sources, they also can gauge the opinions of the general public on the given topic. At the same time these consumer can feel as if they are involved in the process of spreading news.